I am a UX designer with a background in fashion design, passionate about crafting elegant solutions to complex problems within defined constraints.

Let me tell you my story . . .

Past Career

Before I found my passion for product design, I was a Womenswear Fashion Designer. I wanted to make a bigger impact to society using my skills and ability to understand the consumer’s goals and pain points.

Fashion often prioritized volume and cost over truly serving the customer’s best interests, which limited my ability to design with their needs in mind. (ie. Omitting necessary functional pockets from a garment to reduce costs) I’m sure everyone can relate to the feeling of disappointment when they realize the perfect fitting pants are missing pockets!

Design Practices

As a designer, I do not subscribe to the idea of form over function. Although visual aesthetics is important, a product that can actually enhance the user experience is my main goal.

Throughout my career, design thinking has been integral to my daily routine as a designer. Like UX design, design thinking starts with empathizing with our target consumers, defining the trends of the season, sketching, sewing garment prototypes, and then finally moving on to sample test fittings.

From there, we receive fit comments or user feedback and iterate to achieve the perfect fit. We test or fit again until it is refined enough for technical specs to be sent to production.

I was exposed to many challenges from everything within design, to inter-departmental inefficiencies affecting the product flow. The reality is that the bulk of my role as a designer was urgent troubleshooting, with some actual design sprinkled in.

A Little Bit About Me

Aside from design, what makes me happy and fulfilled are my silly and loving cats, Waffles + Maple, exploring different cultural foods, cooking, plants, travel, reading, aromatherapy candles, and hiking.